Everyone thinks you've got it all sorted.But there's one big decision you've been quietly circling for months. This is for you.
Seven days to decide the thing you keep putting off.
Picture next week: you wake up and it isn't the first thing on your mind, and you finally trust yourself with it. Ten minutes a day with choice coach and Amazon best-selling author Ev Foster gets you there, with lifetime access to her community for everything after. Leave it, and next year feels exactly like this one.
Instant access. Start today.
What waiting is costing you
Every month you don't decide, you pay for it anyway.
You pay at 2am, replaying the same conversation, and on Sunday nights when the dread kicks in. You pay every time someone asks how things are and you say "fine".
And the bill keeps growing. Another January of telling yourself this is the year. Another twelve months of watching other women do the thing you were thinking about before they'd even started.
Which one is yours?
- A resignation letter that only exists in your Notes app.
- A business you've priced up three separate times and never registered.
- A conversation with your mum, your husband or your business partner that you've rehearsed in the car and never had.
- A house move you keep "looking into" on Rightmove at midnight.
- A price rise you know your work is worth and can't bring yourself to send.
- A relationship that is fine. Perfectly fine. For years now.
- The job everyone says you're lucky to have, that you dread on Sunday nights.
- Something nobody knows about, that you'd say out loud if someone asked you the right question.
You've tried the sensible advice: the pros and cons list, the long chats with friends, the journalling. None of it has moved you an inch.
That's because it never touches the real reason you're stuck. The real reason is simpler than you'd think, and once you see it, the decision you've been dreading starts to feel a lot lighter. Ev built this challenge to show you exactly what it is.
"You already know the answer. You just don't like the choice it may lead you to."Ev Foster, Choice Coach
What happens in the seven days
Big decisions get made in small ones.
You've been trying to make the whole decision in one go, usually at 2am and usually on your own. Ev's CHOICES Framework, from her book, follows the butterfly: real change happens in stages, a wee bit at a time. Seven small steps, one a day, about ten minutes each.
- CDay 1The exercise that shows you how much of your decision is fact, and how much is a story fear has been telling you.
- HDay 2The everyday habit that's quietly keeping you too busy to decide, and the small ask that starts to shift it.
- ODay 3Why the idea you've already written off deserves ten more minutes, and what tends to happen when you give them.
- IDay 4The knowing question. It cuts through every opinion you've been carrying, and once you've heard your own answer it's very hard to unhear.
- CDay 5The "10% stretch", and why it's the size of step that actually gets taken.
- EDay 6How to finally do the thing you've been avoiding, even if you still don't feel ready.
- SDay 7The 72 Hour Choice: how to turn your decision into a date, and make it stick.
By Day 7, the thing you've been circling has a date on it.
The other side of it
Picture the morning after it's decided.
You wake up and it isn't the first thing in your head. For the first time in months, there's room in there.
You hear the people you love the first time they ask you something. You make the call you've been rehearsing in the shower, and your voice doesn't wobble. Sunday night comes round and the dread doesn't come with it.
And underneath all of that, something quieter. You start to trust yourself again, because you've watched yourself decide and then follow through.
Or leave it another year, and see what that costs.
It doesn't stop on Day 7
Someone's in your corner long after Day 7.
Your challenge comes with lifetime access to Ev's Change Starts With Choice community on Skool. The seven days get you decided. The community is where you keep going.
Big decisions tend to wobble once life gets loud again. This is where you come back to when they do, with daily support and connection from women who understand what you're carrying, because they're carrying their own.
Seven days to decide, and a community for everything after.
Waiting for you inside
- Daily support and connection, long after the challenge ends.
- Women working through their own big decisions, cheering on yours.
- Somewhere to say your decision out loud, with people who'll hold you to it.
- The whole challenge to come back to whenever the next big decision turns up.
What you get
Everything you need to go from circling to decided.
Built so the week runs itself. You never face a blank page, and you never have to remember where you're up to.
Add it all up
Here's everything you get
- The 7 Day CHOICES ChallengeThe same framework Ev takes clients through one to one, in seven short daily lessons£197
- The Story, Truth, Choice toolSeparates the facts from the story fear has been telling you£39
- The 5 Minute Choice ResetFor the days you spiral£39
- The 10 minute opportunity timerGives a shelved idea ten honest minutes£39
- The date pickerTurns "I'll get to it" into a day and time£39
- The 72 Hour Choice toolStamps your deadline and writes your commitment post£39
- The CHOICES resource bankYours to keep for the next big decision£39
- Lifetime access to the Change Starts With Choice communityDaily support and connection with women making their own big decisions, long after Day 7Lifetime
Your price
£22.22
That's about £3.17 a day, roughly the price of a coffee, to finally get this decision off your mind.
Yes, I'm making my decision this week £22.22Secure checkout. Instant access.
Who'll be asking the questions
Ev FosterChoice coach and Amazon best-selling author of Change Starts With Choice
Ev has built businesses and started again from scratch, and she's coached women through the same crossroads she once stood at herself. She turned what she learned into the CHOICES Framework, then built this challenge so you can work through it at your kitchen table, ten minutes at a time.
She'll ask the question you've been dodging and then hold you to your answer. Her work is grounded in intuitive psychology, and her view is simple: you already know the answer. You need somewhere quiet enough to hear it, and a reason to act on it this week.
- Amazon best-selling author
- Creator of the CHOICES Framework
- Speaker and workshop facilitator
Read this before you join
Before you join, be honest with yourself.
This is for you if
- There's one specific decision you keep coming back to, and you're tired of carrying it.
- You can find ten minutes a day, most days, for a week.
- You'd rather end the week with a decision than with another page of notes.
- You've read the books and listened to the podcasts, and you know the missing piece is actually doing something.
- You're willing to share a one line version of your decision with a group of women going through the same thing.
- Part of you would be relieved if someone finally asked what you're going to do.
Skip it if
- You want Ev to tell you the right answer. The method is built so you hear your own.
- You're looking for therapy or clinical support. This is coaching, and Ev will say so if she thinks you need something else.
- You want another course for the collection. This one asks you to do something every day.
Last step
A week from now you'll either have decided, or still be thinking about it.
You've carried this long enough. Give it seven days and a date. Fill in your details below and you'll be watching Ev's welcome within two minutes.
Everything you get
- Seven short video lessons from Ev, plus her welcome, one for each day. (About ten minutes a day, on your phone, whenever suits.)
- Seven daily worksheets that save as you type and download as PDFs. (You never face a blank page.)
- The Story, Truth, Choice tool and the 5 Minute Choice Reset for the days you spiral.
- The 10 minute opportunity timer and the date picker for the thing you've been avoiding.
- The 72 Hour Choice tool, which stamps your deadline and writes your commitment post on Day 7.
- The CHOICES resource bank, a five page guide you keep for the next big decision.
- Lifetime access to the Change Starts With Choice community on Skool, with daily support and other women working through their own decisions.
The 7 Day CHOICES Challenge
Start your seven days today.
Ten minutes a day with Ev, and by next week this decision stops being the first thing on your mind. Lifetime access to her community comes with it.
- Step 1: your details
- Step 2: secure checkout
Digital product, all sales final. Coaching and educational content, and it doesn't replace therapy.
Before you decide
Questions people ask
How long does each day take?
Do I have to be online at a set time?
What if I miss a day?
Is this therapy?
What happens after Day 7?
Is there a refund?
Still here?
Scrolling to the bottom is a decision too. Make the other one.
Seven days, about ten minutes a day, and the decision you've been circling gets a date on it.
Instant access. Start today.